I have started the the trailer of with Todorov's disequilibrium stage. I have done this to create a sense of dystopia as this is usually the case with horror films. This makes the audience feel uneasy and the narrative of the trailer starts of with something dark so this gives the impression that the whole trailer will be apocalyptic.
I added a jump scare to make the audience feel shocked. This is a close up of the creepy girls face who the audience has just seen running away in the opening scene. This may tell the audience that according to Vladimir Propps theory, the creepy girl is the antagonist/villain.
The sound effects used are a build up of suspense and an actual scream during the jump scare. This makes the audience surprised as they do not anticipated the loud jumpy sound.
I have added a voice over of Sarita's voice saying "He made me do it.". At this moment in time the audience doesn't actually know who Sarita's character is, as she hasn't been introduced however. This tells us that there may be another villain involved someone who is a man and they made Sarita's character do bad things. This makes the audience anticipate who the man is and who said the words he made me do it. This adds to suspense and it gives a horror vibe as the whisper is somewhat creepy.
For my production logo I have used an image of a man's silhouette hanging from a tree. This gives connotations of death, which is quite typical of the horror genre.
I have added normal non-horror music after the jump scare. I have set the scene, where the narrative is taking place by adding clips of everyday shots of the city. I have also used an inter-title to tell the audience that the film is set in Birmingham.
After introducing the city I have used an inter-title - A GROUP OF FRIENDS- and I have put clips of the group of friends together, and separate clips of the friends individually. This helps introduce the friends and they may be seen as Propp's protagonists. The clip of the friends help establish their personalities and they are shown as normal teenagers. It also shows Levi Strauss' theory of binary opposites as they are shown as good against the beginning clip of the creepy girl who is seen as evil. The music, as it is normal, helps show the audience that it is real life.
I have used an inter-title that says an event that changed everything and then moved on to a clip of Sarita reading a text on her phone. These things uses Roland Barthes symbolic and Semantic codes as they give the impression that the event was bad and that something bad happened that changed their normal Utopian lives to something un-stereotypical.
I have stopped the normal music and added a jump scare of the creepy girls face again, as the audience still only know her as an antagonist. Again I have added build up sounds and a scream. To make the audience feel on edge. It also symbolizes the end of the group of friends Utopian lives as the music stops.
I have changed the music and added a more creepy child like sound, which follows conventions of a horror trailer. I have also introduced a new setting, the church. I show clips of grave stones, in the churchyard, which has connotations of death. There is also dialogue from Will saying "come on guys, it's a church, lets get in". This suggests that the friends are seeking sanctuary as they are shown running into the church. At this moment in time the audience don't know what the friends are running from, which means that the Enigma code is being used as the audience is left guessing what is going to happen next and they are not told the entire truth. The church also adds a religious concept to film which can be linked to other horror films like The Exorcist.
There is a pentagram on the floor. This sybolises the devil and makes the audience question why there is a pentagram in a church. It also makes the audience link the little girl at the begining, to the pentagram in the church. There are two blood splattered images in the pentagram. One of the little girl and one of Sarita. This makes the audience suspicious that Sarita's character is involved. The loud jump shows the audience that someone else is there, which gives supernatural connotations.
The person holding the camera, which is Sarita, drops the camera. When Sarita gets up she has a mark on her arm, this adds to Roland Barthes semantic code as it gives clues to Sarita's face with a loud sound effect reinforces this. Emily's character then goes on to saying that she's has seen the sign before. This sticks to conventions of horror films as usually marked people get possessed.
There are two jump cuts, one to Emily running away from the creepy girl, with a scream sound effects, and then to Will being pushed by an invisible thing. Emily is running away in a dark forest at night which makes the audience realise that it hasn't happened yet, and the creepy girl may come back.
We are introduced to a new character. A man in a gas mask. The audience will probably assume that he is a villain as he is part of the disequilibrium cuts.
There are lots of cuts, with suspenseful music. This adds to create tension as there are lots of jump cuts, showing villains and the group of friends being chased by the villains. This builds the narrative to show that after they left the church bad things started happening to them.
The font I have used is a hand written font which is in white and on a black background. The font is simple and from the audience feedback I have received, I have found that it looks creepy and fitting for a horror film, almost as if someone has written it.
I show the creepy girl being killed by the man in the gas mask as this shows the audience that the beginning of the trailer was significant. It also makes the audience ask questions by using Roland Barthes enigma code. The man in a gas mask is re-introduced and the audience are reassured that he is a villain.
I have put the tagline into the trailer after the clip of the creepy girl being killed. The tagline is "Face Your Fears', which suggests that the group of friends are facing their fears.
After the tagline, there is a cut to Sarita's face with blood on and a jump scream to scare the audience. It then cuts to the release date which is october 2015 and usually horror films are released in october, because of halloween. It also has Facebook and twitter informations to show the audience how to spread awareness for the film.
Right at the end of the trailer, I have a jump scare to leave the audience feeling on edge. This makes the audience anticipate the actual film.
In my teaser trailer I have only used loud sound effects to show significant scenes. It is only 23 seconds long so I have put lots of different jump cuts ranging from clips of the group running away from the villains or the villains themselves.
For my theatrical poster I have kept it consistent with my trailer as I have used the same font for the title and the image is of the creepy girl> however I did change the colour of the font to red to make it stand out more. The tagline of the film is on the poster. This along with the title will help build brand identity of the film and this will help with social media advertising as people will tweet and write status' about the film again helping build brand identity. I have edited the image by making it less bright and putting a green tinge on it. I have done this for effect as the contrast has made the blood on her clothing appear more apparent and the lights look brighter and the graffiti on the wall stands out. The green effect and minimising the brightness has made the tunnel appear more grimy, giving the picture a more horror vibe.
The title is consistent with the rest of the products. The images is large and fits the genre as the image uses low key lighting and features one of the main antagonists in a bloody dress. This implies the genre to the audience and will make horror fans want to watch the film. There is a transparent image of one of the villains behind the text. I did this to intrigue the audience as it isn't clear what it is unless they watch the trailer. because of this the trailer and the poster link together.
I have called my magazine SCREEN as it has film and movie connotations. I have used a bold white font for the masthead to make it recognizable. I have included cover lines of latest news from film festivals and awards. I have also added more films to get other people interested. Again I have used the same font for the title of THE HUNT to build brand identity.
I have used the same image I did on my billboard on my DVD cover, this shows that they belong to the same film. I have sued a quote from a newspaper. This makes the audience want to buy the DVD or watch the film if they see good reviews from well known presses. Again the same font is used for the title.
I have layered sound to get the desired effect needed to build jump scares.
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