Lighting

Lighting is very difficult to get right as we are having to film outdoor night scenes and the camcorder that we use doesn't work well with night scenes. This is a consistent problem we are having, so we have been trying to think of over ways to solve the problem.
This video tells us how to light outdoor night scenes and hopefully now we can use some of the methods featured.
We also had the idea to film in daylight/dusk hours and change contrast, exposure and stuff so we can make it look like night. This way we are able to capture everything we want and still make it look like night.

Key Scene 2

Key Scene 1

Location Recces

Location Recces

Risk Assessment

Risk Assessment

Location Release Form

Preparation for filming

We wanted the character of the creepy girl to be visually scary so we decided to do some dead looking makeup on her. We also went out and bought a white dress for the character as this sybolises her innocence and youth, however as her character is evil and she kills everyone we decided to use fake blood on the dress to show that she is evil.

Shooting Schedule

Shooting schedule

Script - Key Scene 1

Script:-

FADE IN FROM BLACK:
A group of teenagers are talking and laughing amongst themselves whilst walking towards a tunnel at night.

JOHNNY
So, it’s been a pretty good night, guys.

SARITA & EMILY
[SIMULTANEOUSLY] I know, right.

WILL
That’s if you call being threatened by the police a good night.

SARITA
Oh, forget it, seriously. Nothing was going to come of that. [BRANDISHING CAMCORDER] Come on, smile for the camera. It was a good night!

The teenagers take a ‘selfie’ together.

EMILY
Let’s have a look then.

Sarita brings the photo back up on the camcorder’s screen. They all look at the photo and notice someone standing in the background behind them in it.


SARITA
What…

EMILY
What is that?

The teenagers turn around to find a girl in a white dress standing before them. She is facing down and there is blood on her dress.

JOHNNY
Wow [MUTTERED]. Have you been here the whole time?

The girl remains silent, facing down.

SARITA
[NOTICES BLOOD] Look at her dress…

WILL
Crap, are you okay?

JOHNNY
Are you lost? Are your parents nearby?

The girl finally looks up. Her eye sockets are darkened.

GIRL
Follow me.

EMILY
We need to go find those police from earlier. She must be lost.

SARITA
Yeah, we have to take her to them.

JOHNNY
Hear that? We’re going to take you to some people who can help you.

GIRL
No. Follow me.

WILL
Look, we’re –

The girl runs past them, disappearing into the tunnel. The teenagers stand there for a moment, watching her run into the tunnel.

SARITA
We can’t just let her go! We need to go after her.

EMILY
No, we need to call the police. What if we get lost?

SARITA
What if she gets lost?

JOHNNY
Come on, let’s just go find her and bring her to the police. Then we can head home.

WILL
It’s too dark. Can we use the light on the camera?

SARITA
Good idea. [TURNS LIGHT ON]

The teenagers begin their journey down the tunnel. The light illuminates the girl standing near the other end.

JOHNNY
Stay there!

The teenagers pick up the pace, but as they do so, the girl does too, running to the other end of the tunnel. A man in a gas mask blocks her escape from the other side and breaks her neck.

WILL
Crap…

EMILY
We need to go. Now.

SARITA
But – the girl –

The masked man steps over the girl’s body and begins to walk slowly towards the teenagers, breath sounding menacingly with each step. The teenagers don’t move for a moment, unable to absorb the information.

EMILY
Oh God...

JOHNNY
Come on, come on!

Johnny begins running, and the others finally follow suit, all the while with the masked man in pursuit.

END SCENE

Planning - Key Scene 1

 We made a Facebook chat to plan when we are going to film al our actors are on the chat so we know when everyone is free. This is convenient because as we can ask everyone when they are free to film so we can plan and decide dates that are suitable for everyone. 

Film Title Research

We couldn't decide what to call our film so we made a list of potential name ideas. We informed members of our target audience about the narrative and we asked them to choice a suitable name off the list. We did a tally and found out that 'The Hunt' was the most popular name, so we have decided to call our film The Hunt.

Film Magazine Covers & Conventions

• Masthead
• Image
• Buzz Words (free, exclusive, etc.)
• Anchorage Text- ( like a cover line)
• Banner
• Barcode
• Date
• Issue Number

Analysis of One MIssed Call DVD Cover

DVD Covers

• Film Title
• Actors
• Classification
• Rating
• Running Time
• Stills
• Synopsis
• Tagline
• Central Cover Image
• Release Date
• Certification Information Box
• Disney/Universal Hologram
• Technical Specs
• Special Features 
• Directors Cut
• Producer
• Distributer
• Barcode 
• Disc Information

Analysis of The Uninvited Poster

Horror Film Posters

Film Production Logo Sketch

We all sat down in a group and discussed what we want on the logo. We came up with this idea and Charlotte sketched it. We are happy with this design as it is representative of the horror genre so it fits with our film and now we are going to make it on fireworks. The logo is of a tree, with someone hanging from it at knight, this fits with our movie and is quite stereotypical of the genre.

Examples of Film Production company logos

Feedback Sheet

Treatment of Movie Trailer Production

Photoanimatic for Key Scene 2

Photoanimatic 1

Key Scene 1 for Animatic

Teens see the little girl and chase her across the street but then the man in the mask grabs her and snaps her neck. 
Shots
- High angle shot of little girls face when she's looking at the camera. 
- Panning shot as the girl runs away.
-Over the shoulder shot of the teens when the girl is being killed.

Examples of Photo Animatics

Verbal Feedback

Audience Feedback 4

How old are you? 
17
What is your occupation? 
Student
What do you think of the overall plots?
I like the first one because it combines social realism with horror and i like the idea of demons possessing people.
What are the Strengths?
Getting into character shows the type of character in the film.
The first one is very thought out and the plot was dark and mysterious.
What do you think I could do to improve the plots?
In the first one you can make the teens more intelligent
Do you think the plot fits in with the horror genre and its conventions?
Yes
What kind of characters would you like there to be/expect to be in a horror film?
I would expect daft characters but I would like intelligent characters. Give examples of horror films that scare you.
Mama, Woman in Black What are good horror film settings?
Abandoned houses, small, isolated communities.

Audience Feedback Video 3

Audience Feedback Video 2

Audience Feedback Video 1

Questions for my Target Audience

What do you think about the overall plot?
What are the strengths?
What do you think I could do to improve the plot?
Do you think the plot fits in with the horror genre and its conventions?
What kind of characters would you like there to be/expect to be in a horror film?
What kind of horror film settings scare you?

My Target Audience

The main age group who attend the cinema is 15-24. This means that the majority of my audience will be Students or young professionals, they may live with their parents (as they are students or to save money). They will either be in social group E or C1. This means that my trailer should be targeted to younger people as they are more likely to see it when at the cinema. Because of this I should appeal to them with the use of characters, music etc. in the film trailer. Many people choose to watch horror films due to the 'Thrill Factor' and the typical audience is usually males aged 15-24 as they thrill and action films and females prefer comedy and romance. Statistics also show that horror films are usually directed, written and produced by men. Horror films appeal to men as there are usually strong male characters they can relate to, however as I want my film trailer to appeal to both men and woman I want to have strong female characters in my film. As they trailer needs to be targeted at young people, music featured in the trailer should appeal to them (popular/modern). The characters should also be quite young so they can relate to them.

Plot Idea 2 (The Satanic Massacre)

A young woman joins a satanic cult. She, however has doubts, when her religious mother confronts her about it. This makes her want to leave the cult, so she goes and asks to leave. The rest of the members say yes, and the girl thinks she is free. When she starts going about her everyday life again, strange things start to happen to her. She starts getting strange dreams and starts waking up with bruises and cuts on her body. She feels as though someone is watching her, and things start flying around in her house. Her mother tries to get her help, by contacting a priest, the priest brings a camera crew with him and they start to investigate what is going on. What they find out is that the cult had set a demon on the girl and the demon is trying to possess her and trying to get her to kill her family. Eventually the demon possesses her and the priest tries to perform an exorcism, but it fails and she breaks free, she kills her family and the priest, but commands the camera crew to follow her and film her. She then goes back to the cult and they are doing a sacrificing ceremony she joins in and the ending shows them sacrificing the camera crew and the camera is still rolling.

Plot Idea 1 (Faces of Possession)

A group of 4-5 teenagers vlog their everyday life. Everything is normal and happy until they come across a gang. They have conflict with the gang and the gang threaten to kill them. One night they go out and the gang are wearing masks and have weapons. They get chased by the gang as they try and kill the teens. The teens go inside a church to hide from the gang. When they are in the church they feel safe and they want to wait  there till daylight hours. They discover a hidden room in the church. When they go into the room they see a pentagram on the floor, with candles, they believe it is part of a summoning ceremony. The teens freak out, however as stereotypical immoral teenagers, they decide to summon the 'devil'. Once they do that the candles all blow out and strange things start to happen, things get thrown about. One of the teens gets a scratch on their back and gets possessed. She starts to try and kill all her friends, she succeeds, however one manages to escape. Once they are outside the building she gets chased by the possessed girl, who eventually kills the remaining girl and the gang members.

Collective Identity Theories

Francesca Poletta, James M Jasper ( Collective Identity and Social Movement)
'A collective identity may have been first constructed by outsiders who may still enforce it, but depend on some acceptance by those whom it is applied. Collective identities are expressed in cultural materials - names, narratives, symbols, verbal styles, rituals, clothing.'

• outsider isn't in the collective (e.g. British youth vs. Adults)

David Snow (Collective Identity and Expressive Form)
'Although there is no consensual definitions of collective identity, discussions of the concept invariably suggest that its essence resides in a shared sense of 'one-ness' or 'we-ness' anchored in real or imagined shared attributes and experiences among those who comprise the collectivity and in relation or contrast to one or more actual imagined sets of 'others'.

• 'One-ness' - individual, 'we-ness' - group
• certain parts of an individuals identity is similar to others, hence collective identity , shared attributes and experiences contrasts with what sets you apart from others.

Tafjal & Turner ( Social Identity Theory)
In the Social Identity Theory, a person has not one 'personal self', but rather several selves  that correspond to widening circles of group membership. Different social contexts may trigger an individual to think, feel and act on basis of his personal, family or national 'level of self'.
Apart from the 'level of self', an individual has multiple 'social identities'. Social identity is the individual's self-concept derived from perceived membership of social groups.

• Collection of selves, meaning people put on different interests depending on who you are with - several identities(one person)

Sheldon Stryker (Identity Negotiation)
We interact with others to create an identity, this is called identity negotiation. This develops a consistent set of  behaviours that reinforce the identity of the person or group. This behaviour then becomes social expectations. This is particularly relevant for collective identities (especially sub-cultures) that develop a specific way of relating to each other(attitude, language, ideas) that goes some way into helping construct our identities.

• communicate with others to create identity
• actions that the group do creates sub-cultures
• develop identity with the way you behave
• Social expectations.

Mikhail Bakhtin
The Russian philosopher Bakhtin believed that individual people cannot be finalised, completely understood, known or labelled. He saw identity as the un-finalised self meaning a person is never fully revealed or known. This ties in with the idea that identity is a fluid concept, a life-long project that is never complete. 

• People can't always be labelled with an identity as it always changes.

David Gauntlett (Media, Gender and Identity)
'It  is the case that a construction of identity has become a known requirement. Modern Western societies does not leave individuals in any doubt that they need to make choices of identity and lifestyle- even if their preferred options are rather obvious and conventional ones, or are limited due to lack of financial (or cultural) resources.

• people are pressured into making choices-modern western society does this
• Ulrich Beck - everyone wants to 'live their own life', but this is at the same time 'an experimental life'.

'Today we are bombarded with ideas about - being yourself, standing out or finding your place- we're encouraged to define our existence in terms of what to buy, do, earn money from or enjoy. Obviously finding an 'identity' is problematic especially when so many existing identities and roles are uncertain - think gender roles, career stability, upward mobility in class. so Ulrich Beck is saying that we experiment with 'identities' to see what fits, works and is comfortable'

• people experiment to find out what they like. 

Horror Research Powerpoint

Horror Genre Research from sarac497

Audience Theory

Richard Dyer - Utopia (perfect idealised world)
Audience want media products that offer 'utopian solutions' to their problems. e.g. Pretty Woman.
Dystopian-  makes the audience reflect on the film, in a lot of sci-fi films e.g. Blade Runner, Matrix.

The Frankfurt School - The Hypodermic Needle Model
The audience are seen as passive. Their intelligence, experience and opinion is not relevant. They are manipulated by producers of texts and are told how to think.

Blumler and Katz - Uses and Gratifications
The audience are active (so the opposite of passive) The audience choose what media to consume and to meet their needs. The audience have different needs at different times and different things can effect their needs, mood, weather, opinion, intelligence, experience. The audience have identified needs that the media need to fulfil.
Identified Needs:

• Entertainment & Diversion - escapism, the audience just want to enjoy and sometimes it has nothing to do with the audience.
• Personal Relationships/Social Interactions - identification with characters (representation) and to discuss media products with others. The audience can relate. It's prevalent to young people (they want to watch it as other people talk about it).
• Personal Identity - audience compares their life to the characters and situations in the media texts (representation). This appeals to people who think they are like the characters in a film or tv drama.
• Information/Education - to find out and learn about what is going on in the world. This can be in the form of a moral message. e.g. Trainspotting tries to deter young people from taking heroin.

David Buckingham - The Creative Audience
Young people can use the media to help make sense of their experiences, of relating to others and organising their daily lives. They can form attachments to certain characters in a media text and create their own sense of identity, trying to understand the world around them.
"The media offer material for experimentation with alternative social identities, if only at the level of fantasy or aspiration" 
Young people's media use fits in with their other social activities and experiences. To young people the media = 'wallpaper'. A wall of noise to fill up 'down time' or just to pass the time due to boredom. Many of their interactions with the media are not contrived, commited or concentrated but fleeting, visceral or meaningless. E.g 'Bad movies' appeals to teens (sex, drugs, swearing), because it is a way for young people to experience without actually having to do it. 

Representation Task

Genre Theory

Rick Altman

• Semantic Elements (SIGNS) - things you can see and stands for something e.g. knives, blood, dark colours, eerie music - Easily identifiable
• Syntactic Elements (THEMES AND PLOTS) - e.g. fear, revenge, rage, group go on trip, one by one they die, last girl survives

Steve Neale
much of the pleasure of popular cinema lies in the process of "difference in repetition"
We like familiar elements and in the way those elements might be orchestrated in an unfamiliar fashion, or in the way that unfamiliar elements might be introduced.
Mere repetition would not attract an audience.
We want to see similar types of films that share similar elements, but they don't just want to watch the same thing again and again.

Research for Our Plot

For our plot we wanted the villain/killer to be a hunter of some sort and we researched into many different pagan deities/gods. 

 We decided to use the deity Woden as our villain as he is associated with possession and fury, so we thought that his character would fit perfectly with our narrative and fits with the genre of our film.

Representation Theory

Representation - The way that different groups of people are represented in and by the media can and does influence how other people perceive them.

Angela McRobbie- Men and women are often represented through stereotypes in the media and are often shown in traditional gender roles.

Laura Mulvey - Women are often objectified in the media. They are looked at with a 'male gaze' and seen as sex objects.

Stanley Cohen - Particular groups in society are 'demonised' through negtive representation which may have the effect causing a moral panic where the majority of society fears that social groups 

Genre Evolution

1. The Form Finds Itself - early examples of a film of the genre
2. The Classic - example of the genre that features most elements that you would associate with the genre - usually highly critically regarded and often has existed for enough time to show its lasting appeal
3. Stretching The Boundaries Of The Genre - take well established genre, some films try to push the possibilities with original and innovative ideas, often crossing in to other genre territory
4. Parody - well established genre with recognisable conventions, film makes jokes out of those features
5. Homage - respectful to the classic, recognises the distinct genre conventions and directly references films.

Horror Codes and Conventions

• Setting - usually small isolated place, urban environments, dark and narrow streets, large cities or run down ghost towns (connotes isolation/being alone. Places with 'dark' history, abanodoned houses, mental asylums etc.

• High and low angles connote fear and power
• POV shots are used o make the audience feel as though they are there making them feel scared
• Handheld camera shots are used to show realism, making people feel more scared, gives a sense of uncertainty.
• Ambient diegetic sounds are used as they are very important as they create realism and fear, e.g. footsteps, breathing.
• Close ups are used to show fear on victims faces
• Editing- if editing hasn't been paced up in a while you know something bad is going to happen.
• Iconography- dark colours, red and black. Low key lighting used to create shadows and unfamilar shapes in the darkness, this can create a sense of fear as the audience doesnt know for sure. Props- knives, machetes, chainsaws, weapons, masks, religious icons etc.
• Narrative- There is always a hero/protagonist left at the end of the film, they are usually the last one alive and they usually have to stop the horror. Usually in supernatural horrors, it usually shows families or teenagers being haunted. Sometimes the films are closed but other times they leave it at a cliff hanger to make sequel. Some narratives fall into a sub genre e.g. slasher horror may fall into psychological as they killer may have psychological illnesses.
• Characters- The main protagonist (hero/victim)- the villain- immoral/stupid teens who get killed - family who get haunted - creepy children - police officers - ghosts, demon, psychopath, killer etc.
• Themes- good v evil, depression, religion, childhood issues, revenge, supernatural, beyond death, nightmares, madness, insanity, sui

Roland Barthes

1915-1980
He described text as " a galaxy of signifieds; it has no beginning; it is reversible; we gain access to it by several entrances, none of which can be authoritatively declared to be the main one; the codes it mobilizes extend as far as the eye can read, they are indeterminable.. the systems of meaning can take over this absolutely plural text, but their number is never closed, based as it is on the infinity of language..."

• Text is like a tangled ball of thread 
• the thread needs to be unraveled
• when unraveled it can have many different meanings
• Different people unravel it in different ways meaning everyone will interpret it differently 

He said texts are either open or closed

He found that texts use five codes

• The Hermeneutic  code (HER) - (The voice of the truth), it is the way a story avoids telling the truth or revealing all the facts, in order to drop clues in throughout to create mystery. 
• The Enigma/ Proairetic code (ACT)- (empirical voice), The way tension is built up and the audience is left guessing what is going to happen next.
• The Symbolic code (SYM) - (the voice of symbols), similar to semantic, but acts at a wider level, organizing semantic elements into broader and deeper sets of meaning. This is typically done with the use of antithesis,  where new meaning arises out of opposing and conflict interests.
• The Cultural code (REF) - (the voice of science), Looks at the audiences wider cultural knowledge, morality and ideology.
• The Semantic code (SEM) - (the voice of the person), The semantic code points to any element in the text that suggests a particular, often additional meaning by the way of connotation which the story suggests. 

"Text is like a tangled ball of thread"- different people interpret it differently
Narratives are open or closed.
Open-can be unravelled in lots of different ways (e.g. sci-fi) - open to interpretation
Closed-only one obvious thread to pull on (action-DieHard)

Claude Levi-Strauss

1908-2009
All narratives could be reduced down to binary opposites.e.g. weak v strong, good v evil, etc.
He studied myths and fairy tales and from that he found that we make sense of the world, people and events by seeing and using binary opposites. He found that narratives are arranged around the conflict of binary opposites. 

Vladimir Propp

the villain, who struggles with the hero (formally known as the antagonist)

the donor,

the helper,

the Princess, a sought-for person (and/or her father), who exists as a goal and often recognizes and marries hero and/or punishes villain

the dispatcher,

the hero, who departs on a search (seeker-hero), reacts to the donor and weds

the false hero (or antihero or usurper), who claims to be the hero, often seeking and reacting like a real hero (ie by trying to marry the princess)

Tzvetan Todorov

Todorov in 1969 produced a theory which he believed to be able to be applied to any film. He believed that all films followed the same narrative pattern. They all went through stages called the equilibrium, disequilibrium, acknowledgement, solving and again equilibrium.

There are five stages the narrative can progress through:

1. A state of equilibrium (All is as it should be.)

2. A disruption of that order by an event.

3. A recognition that the disorder has occurred.

4. An attempt to repair the damage of the disruption.

5. A return or restoration of a NEW equilibrium

5 Key Concepts

Representation
Representation is a media constructed (or mediated) version of the 'real' world (i.e. it's not reality, but a re-presented version of reality).

• The media is a filter for reality
• Gender, Age, Ethnicity, Disability, Sexuality, Class and Status, Regional Identity

Media Language
Language is any method of communication e.g. English Language. Media language is  how the media communicates and it takes on a variety of forms depending on the medium.

• Mise-en-scene, Editing, Camera Work, Sound

Genre
Genre is a way of categorising different artistic compositions (e.g. music, film, literature) through similarities in form, style or subject matter.
Genres often overlap e.g. Romcom- Romantic and Comedy. Zom-Rom-Com- Shaun of the dead.

Audience
Audience are the target market for (or consumers of) a media product, without an audience, a media product has no purpose.

Narrative
Narrative is a series of connected events that make up a story.
Narrative and story aren't the same. Narrative is the structure for a way a story is told e.g. Pulp Fiction uses complex non-linear narrative to tell several stories.

Reseach Activity- Genre, Audience and Conventions Analysis of Paranormal Activity: The Marked Ones Trailer

The trailer starts with a Spanish rap song playing (soundtrack/non-diegetic sound). It shows polices cars and helicopters. It also shows dodgy people hanging around a car. Two boys are playing basketball and going to a party. One boy asks "Why do you have a bat in the back seat?" and he replies "In this hood, you never know." It also shows the boys being chased by the dodgy people surrounding the car. Basically the beginning of the trailer sets the scene and shows the audience where the film is based. The area in which it is based is portrayed as quite rough, has gangs etc. It is shown as a stereotypical "working  class" place in America. It also shows a shop selling Catholic religious items and shops with Spanish names. This tells us that it is based in a Spanish/south American place. We can tell this from the music, setting and even the dialogue of one of the characters, as he has a distinct south American accent. It also tells us that the film is set in Oxnard, California, which to people familiar with the area may relate to this. High key lighting is used to show realism.
  

There is a family celebrating a boy called "Jesse", it then shows Jesse at a party dancing and kissing a girl. From this the audience know that they have been introduced to one of the main characters of the film as we are shown a bit about him. Also it looks he is happy and his life is going well, meaning as it is a horror film, bad things may happen to him. It has the text 'June 2012' on a black screen after introducing Jesse. This indicates to the audience that the intro to Jesse is over and we're about to see something a bit different.

The audience are shown police carrying a body bag into an ambulance and this is a sign to the audience that bad stuff is about the happen. This is typical in horror films that if one bad thing happens, many follow after it. This excites the audience as they know to expect 'scary' things. There is some dialogue that says "Did someone die? That is so messed up.". This informs the audience about what has happened.

The next bit shows Jesse telling his friends that "The Lady that got killed, lived right under me." This indicates to the audience that something bad may happen to them as the 'murder' relates to them. Jesse then says " I have an idea, lets go check downstairs." They are following the conventions of a horror movie being the stupid/immoral teenagers. It tells us that something is definitely going to happen to them as that's what usually happens in horror films. This in a way can excite the audience as they know and can wait for bad stuff to happen, or it can out them off as they my feel the storyline of 'immoral teens' is overdone.

It shows the teens going in the apartment and it is dark and the only light is the light from their camera. This low key lighting can scare the audience as they cant see anything and it leaves a surprise for them. Jesse  says "There's blood everywhere." This tells us that the murder was gruesome and to expect some gore. It also gives the audience an expectation that the teens may die in that way. The teens come across some video cassettes and Jesse reads off one of them "Katie and Christy". People who are familiar with the previous films will understand the reference to "Katie and Christie". This tells them that the teens may get possessed like them, or that similar stuff that happened to them will happen to the teens. It also tells us that the woman who died had something to do with the whole 'paranormal' thing.

As they carry on searching the apartment they find lots of pagen/witch things, which freaks them out a little. They describe it as "Black magic stuff." They come across a picture of Jesse and the girl asks, "How does she have pictures of you?". The audience who are familiar with previous films will know that the woman was probably on of those satan worshiping witches. The picture of Jesse indicates to the audience that Jesse is going  to be the next victim. This may appeal to the audience as they know that weird stuff is going to start happening to him, but to others it may out them off as it similar to previous films. The text "This January" comes up on a black screen, this tells the audience when the film is going to come out.

Jesse says  "Dude, I had the craziest dreams ". This tells the audience that stuff has started happening to Jesse and that maybe the what they saw at the apartment has something to do with it. It shows Jesse showing the camera a bite on his arm, this relates to the other films as the bite tells them that they are going to get possessed by the demon. To the audience who are familiar, this is obvious, however to others it is not so it could to them seem like something is trying to hurt him. Jesse says "I've been getting this weird feeling, don't you  just feel like something is watching you?". This reassures the audience that they are right they a ghost or something is stalking Jesse.

This scene is shot from a low angle, representing power and dominance. This is proved true when they start beating Jesse up. Their costume also gives negative connotations about them being rough and not very nice.

Jesse hits the two men and they go flying. This is shown as more than human strength and is seen as paranormal.

There is text on the screen that says ' This is not a gift'. It tells us that Jesse doesn't have supernatural powers.

It shows Jesse taking something out of his eye and it looks quite painful, this scares the audience as they think its quite gruesome and scary. It is something that hasn't really been used in a horror film before so it is a bit different.

The text 'This is not an accident" tells audience that are familiar with previous films that it links with all of the others and in a way the audience already know what is going to happen.

Christie's step daughter from the second film is shown showing pictures of Katie and Mika from the original film. This again appeals to the familiar audience. The girl explains how Katie and Christie got possessed and now it is going to happen to  Jesse. This tells the audience about the general plot and they sort of in a way know what to expect.

Jesse's friends are in a car at night when their brakes down, they see Jesse running towards them but then he disappears. The camera then shows all angles around the car. This scares the audience as he could be anywhere and they are expecting him to pop out of nowhere or be in one of the angles shown. Jesse appears in the window and the girl starts screaming, he smashes the window and pulls his friend out of it. This scares the audience as Jesse's character has changed completely and he is totally different to what he was at the beginning when we were introduced to him. It tells the audience that he has been possessed and it follows a similar story to Katie and Christie's story. The text 'This is only the beginning tells the audience to expect more as it will get worse than that. 

It shows scenes of Jesse's grandmother praying to Jesus and going to a religious spiritual place to seek help. This tells us that an exorcism or something may try and take place. It also tells us that they may be dealing with the devil as usually in horror films religion is used against the devil to draw him out. It gives the audience the idea that they are going to try and get the demon out of him.

As Jesse's grandmother tries to perform an exorcism, it shows that the lights start flickering and Jesse starts to get crazed. This tells us that he is probably going to hurt someone or something.

It shows an empty room and something being flung towards the camera, this gives the audience a shock scare as it was unexpected. The object then falls and a crazed Jesse is shown standing in the room, where he wasn't before.

Part of a pentagram is shown and it looks like a summoning ritual or something. This can intrigue the audience as only the corner of it is shown and not the whole thing, so it leaves something to the imagination. Also a series of shock scares are used to get the audience ready for a real scare. This is a tactic many horror movie trailers use to keep the audience enticed.

As the jump/shock scares stop, it shows the camera getting through some curtains and the audience don't know what to expect and out of nowhere pops young Katie and Christie and they have black eyes. As we think the scare is over is shows another creepy face which is quite unexpected.

The title is in the same font and colour as the other films, this creates a brand identity and makes the film recognisable. It puts the release date as January 2014, which was shown earlier in the trailer too. This helps the audience remember when the film is release so they can go out and watch it when it comes out. There are Facebook, Instagram and Twitter links and a promotional hashtag #TheMarkedOnes. This is good so they can spread more awareness of the movie through social media, which is a free way of marketing.