My Target Audience

The main age group who attend the cinema is 15-24. This means that the majority of my audience will be Students or young professionals, they may live with their parents (as they are students or to save money). They will either be in social group E or C1. This means that my trailer should be targeted to younger people as they are more likely to see it when at the cinema. Because of this I should appeal to them with the use of characters, music etc. in the film trailer. Many people choose to watch horror films due to the 'Thrill Factor' and the typical audience is usually males aged 15-24 as they thrill and action films and females prefer comedy and romance. Statistics also show that horror films are usually directed, written and produced by men. Horror films appeal to men as there are usually strong male characters they can relate to, however as I want my film trailer to appeal to both men and woman I want to have strong female characters in my film. As they trailer needs to be targeted at young people, music featured in the trailer should appeal to them (popular/modern). The characters should also be quite young so they can relate to them.