Representation Theory

Representation - The way that different groups of people are represented in and by the media can and does influence how other people perceive them.

Angela McRobbie- Men and women are often represented through stereotypes in the media and are often shown in traditional gender roles.

Laura Mulvey - Women are often objectified in the media. They are looked at with a 'male gaze' and seen as sex objects.

Stanley Cohen - Particular groups in society are 'demonised' through negtive representation which may have the effect causing a moral panic where the majority of society fears that social groups