Tuesday, 16 September 2014

5 Key Concepts

Representation
Representation is a media constructed (or mediated) version of the 'real' world (i.e. it's not reality, but a re-presented version of reality).
  • The media is a filter for reality
  • Gender, Age, Ethnicity, Disability, Sexuality, Class and Status, Regional Identity


Media Language
Language is any method of communication e.g. English Language. Media language is  how the media communicates and it takes on a variety of forms depending on the medium.
  • Mise-en-scene, Editing, Camera Work, Sound

Genre
Genre is a way of categorising different artistic compositions (e.g. music, film, literature) through similarities in form, style or subject matter.
Genres often overlap e.g. Romcom- Romantic and Comedy. Zom-Rom-Com- Shaun of the dead.

Audience
Audience are the target market for (or consumers of) a media product, without an audience, a media product has no purpose.

Narrative
Narrative is a series of connected events that make up a story.
Narrative and story aren't the same. Narrative is the structure for a way a story is told e.g. Pulp Fiction uses complex non-linear narrative to tell several stories.

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