- Semantic Elements (SIGNS) - things you can see and stands for something e.g. knives, blood, dark colours, eerie music - Easily identifiable
- Syntactic Elements (THEMES AND PLOTS) - e.g. fear, revenge, rage, group go on trip, one by one they die, last girl survives
Steve Neale
much of the pleasure of popular cinema lies in the process of "difference in repetition"
We like familiar elements and in the way those elements might be orchestrated in an unfamiliar fashion, or in the way that unfamiliar elements might be introduced.
Mere repetition would not attract an audience.
We want to see similar types of films that share similar elements, but they don't just want to watch the same thing again and again.
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