Codes and Conventions of Film Posters

• Written Language - characters names, taglines, title, Film posters also have dates on them to show when they are coming out. Sometimes film posters also have age ratings. Posters provide small print to show directors, producers, actors, soundtrack, production company, screenplay and much more. It is usually very small so not attention detracts from the main image.

• Typography- How big or small fonts are, different font styles etc. E.g. "from the writers of ......" may be small as it isn't that important.



•  Photographs and illustration - There is usually one main image which is the central focus and takes up most space on the page
• Lighting - high key and low key- High key lighting is used on happier film poster, e.g. comedy,  romcom, childrens. Low key lighting is used on darker films like horror, thrillers etc.
• Camera angles and shot
• Colour scheme